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Quality without compromise: the secrets of freshness in european pork

In today’s global market, where food products travel thousands of kilometers, maintaining their freshness and quality throughout the distribution process is crucial. Europe plays a leading role in this area by using advanced packaging techniques that ensure the pork you consume is fresh, safe, and, as a result, delicious!

Learn about the advanced technologies designed to protect against contamination, maintain freshness, and guarantee the safety of European pork during its long journey to Asia.

Innovative packaging techniques – the key to success

European producers, known for their attention to detail and high-quality standards, have implemented a range of innovative solutions in the pork packaging process. One of the most important is Modified Atmosphere Packaging (MAP). This technique replaces the air inside the packaging with a gas mixture that slows down oxidation and bacterial growth, significantly extending the shelf life of the product. As a result, the pork retains its natural color, aroma, and texture throughout the entire transport process¹!

Vacuum packaging – guarantee of extended shelf life

Another widely used solution is vacuum packaging, which involves removing air from the package. This method is particularly effective in protecting pork from moisture and bacteria. Vacuum packaging seals the meat hermetically, minimizing the risk of pathogen development while also preserving the product’s nutritional value².

Freezing technology – preserving freshness above all!

The innovative approach to packaging doesn’t stop at the packaging itself. Rapid freezing technologies are another crucial piece of the puzzle that helps preserve the freshness of pork during transport. Compared to traditional methods, rapid freezing minimizes the formation of large ice crystals that could damage the meat’s structure. As a result, after thawing, the product retains its excellent flavor and texture qualities³!

Cooling and temperature monitoring – safety at every stage

European companies place great emphasis on temperature control throughout the entire logistics process. Temperature monitoring systems allow for tracking the conditions in which the product is kept at every stage of transport – from departure in Europe to arrival at your store! This makes it possible to respond immediately to any deviations from the norm, further enhancing the safety and quality of the delivered pork⁴.

Transparency and trust

In Europe, producers are required to adhere to strict quality norms and standards. Certification systems such as Global G.A.P. (Good Agricultural Practices)5 and IFS (International Featured Standards)6 ensure full transparency and guarantee that every step in the production and packaging process meets high standards, allowing you to enjoy fresh and safe pork.

Thanks to modern technologies, European pork reaches Asia fresh and full of flavor, making it a perfect complement to Asian dishes, adding a unique character to them. But don’t just take our word for it – check out our recipes in the Taste Lunchbox section and see for yourself! Enjoy your meal!

1 https://www.videojet.pl/pl/homepage/resources/glossary/flexible-product-packaging/modified-atmospheric-packaging.html

2 Perdue, R (2009), “Vacuum Packaging”, in Yam, K L (ed.), Encyclopedia of Packaging Technology, Wiley (published 2010)

3 https://www.provisioneronline.com/articles/108916-freezing-chilling-become-hot-topics-in-meat-and-poultry-processing 

4 Jakubowski, Tomasz. (2015). Temperature Monitoring in the Transportation of Meat Products. Journal of Food Processing & Technology. 6. 10.4172/2157-7110.1000502. 

5 https://www.globalgap.org/about/ 6 https://www.ifs-certification.com/en/#About%20IFS

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LEARN MORE ABOUT THE CAMPAIGN

Discover the “Taste Europe!” journey, a 3-year promotional and informational campaign that brings Europe’s fine flavors directly to you. Focused on beef and pork (fresh, chilled, frozen) as well as apples and their products in Japan, Vietnam and Singapore, we invite you to experience the unparalleled taste and quality that stem from Europe’s optimal conditions and steadfast commitment to animal welfare.

“Taste Europe!” highlights the EU’s cutting-edge food production practices, all adhering to the highest safety standards, such as HACCP, GMP, GHP, GAP, and ISO, ensuring your utmost confidence in our products. This campaign celebrates Europe’s culinary heritage, emphasizing our rigorous standards. It’s about presenting Europe’s premium offerings on the global stage and onto your plate, with a more nuanced and refined approach.