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WHO TAKES CARE OF YOUR FOOD?


Meet the EU food producers who will take you on a journey to the heart of European agriculture. See how they care for animals, cultivate fruits, and adhere to high quality and safety standards. Discover with us how European food is made!

DISCOVER THE GENESIS OF TASTE AND TRUST

What truly defines the quality of European food? This film is a unique journey behind the scenes of leading production facilities. See how multi-generational passion and expert craftsmanship combine with the precision of intelligent algorithms and full product traceability. Discover how rigorous hygiene procedures and an unbroken cold chain guarantee safety, and how a “zero waste” philosophy gives fruit a second, delicious life. It is precisely this combination of tradition, innovation, and high standards that creates the taste and quality you can fully trust!

HOW DOES AN APPLE... BECOME A CHIP?

Meet Marcin, who runs a unique fruit processing facility in the heart of Europe’s largest orchard. See what happens to apples that don’t make it to retail shelves—instead of going to waste, they are given a new, delicious life. Thanks to a combination of passion and modern technology, these fruits are transformed into crispy chips, fries, and also ingredients for muesli, granola, and home baking. Listen and find out why the taste of the chips depends on the apple variety, and discover the secret to their unique crispiness!

WHEN EXPERIENCE MEETS MODERN TECHNOLOGY

Meet Paweł, the Head of the Production Plant and a master of beef production, who knows exactly how to blend tradition with innovation. In his facility, every piece of meat is the result of synergy – a fusion of the team’s experience and state-of-the-art technology. Here, quality and safety are more than just words. Thanks to advanced systems, you have the assurance that every portion of meat has its own history, recorded in a QR code – from the farm right through to the finished product. But that’s not all! Intelligent algorithms precisely manage every detail, while continuous monitoring guarantees consistent excellence. It’s this combination of human expertise and the power of technology that ensures the meat from Paweł always has exquisite taste, so you know you’re choosing a product that’s both safe and high-quality!

HIGH STANDARDS IN EUROPEAN MEAT PRODUCTION

Meet Mirosław – the director of a plant who ensures every day that meat production complies with demanding European standards. In this film, you will see the daily operations at one of the most state-of-the-art meat processing plants in Poland. You will discover a facility where safety begins in the employee changing rooms and ends with a precisely packaged product. An in-house laundry facility, rigorous hygiene procedures, and constant microbiological monitoring – every stage of production is under control! From the delivery of raw material from farms, through cold stores, automation, and traceability, to the final package of meat. Quality and welfare certificates confirm one thing – Mirosław and his team know how to deliver meat that always delivers the same great taste. No compromises!

TRUSTED HANDS, TIMELESS EXPERTISE

Join Marek, a seasoned butcher and meat expert with over three decades of experience, as he takes you on an exclusive tour of his family-owned meat processing plant. Discover the meticulous journey – from carefully sourcing quality meats, including those from their own farm focused on animal welfare, to precision butchering and innovative processing methods that blend tradition with modern culinary trends. Witness specialized techniques, including meat aging to perfection, ensuring tenderness and exceptional flavor. Explore the state-of-the-art automated packing systems and high hygiene standards certified by the esteemed BRC system. Experience firsthand how passion, tradition, and innovation shape each delicious bite, earning lasting trust from customers who seek excellence.

EUROPEAN MEAT – QUALITY APPRECIATED IN ASIA

Discover what Asian consumers value when choosing meat products and why chefs in Japan love European beef! In an exclusive conversation with Taste Europe, the President of the Polish Association of Butchers and Meat Processors (SRW) shares how strict veterinary standards, animal welfare, and modern technologies contribute to the success of European meat in international markets. It’s these principles that earn European products recognition in countries like Japan, Vietnam, and Singapore. The rapidly growing export figures prove that European producers not only set the standards but also build lasting trust on the global stage.

EUROPEAN FLAVORS THROUGH THE EYES OF A CHEF

Discover the secrets of the culinary world, where ingredient quality plays a key role! In an interview with Taste Europe, an experienced chef shares his approach to European products like pork and beef, renowned for their exceptional quality. Learn how the right choice of meat can completely transform your dish, get inspired by an interesting anecdote from a professional chef’s life, and find out why European ingredients are so highly valued in restaurants around the world!

EUROPEAN APPLES – THE JOURNEY TO EXCELLENCE

In an exclusive interview with Taste Europe, the president of the apple producers’ organization shares the story of European orchardists’ passion and the cutting-edge technologies and processes behind their success. The film highlights how, at every stage of production—from harvest to export—attention to quality, safety, and precision shapes apples that are cherished by consumers in Asia and around the globe. Take a behind-the-scenes look at European orchards and state-of-the-art production lines, and discover how tradition blends with innovation to create products of unparalleled taste and standards, conquering international markets.

HOW PORK FRESHNESS IS ENSURED IN THE DISTRIBUTION PROCESS

The distribution of pork in the European Union focuses on high standards of quality, safety, and technology. European producers pay close attention to every detail to ensure that the meat reaching consumers in Asia is fresh and meets stringent requirements. Thanks to the use of innovative packaging and storage technologies, pork is transported in a way that preserves its flavor and quality. A dedicated team of specialists continuously monitors all stages of distribution – from receiving the product at the facility, through the packaging process, to its delivery to export markets. Attention to hygiene and safety ensures that European pork is highly regarded by consumers worldwide.

WHAT DOES SAFE
CATTLE FARMING LOOK LIKE

Cattle farming in the European Union is characterized by high standards that ensure animals live in appropriate conditions. Cows have free access to pastures, allowing them to graze naturally, which contributes to their well-being. The breeding processes are carefully supervised by veterinarians, ensuring their safety. An important aspect is also maintaining cleanliness of the facilities and hygiene, minimizing the risk of diseases. Cows are fed high-quality feed, regularly inspected to ensure good nutritional conditions. Regular inspections and certifications confirm compliance with high agricultural production standards, resulting in high-quality products from European farms.

HUNGRY FOR KNOWLEDGE?

Curious to learn more? Our blog dives deep into why choosing European products makes a difference, from safe production practices to the unmatched quality and flavors. Explore with us and discover the story behind every bite.