The air is thick and hot. The sun hangs high in the sky, and the last thing anyone wants to do is turn on the stove, letting more heat seep into the kitchen. Yet, you’re hungry. You crave something delicious, something satisfying, but also something light and cool.
What if we told you the perfect summer meal exists, and it requires almost no cooking at all?
Meet Gỏi Cuốn, the Vietnamese fresh roll. It’s not a deep-fried spring roll, but its vibrant, more colorful cousin. Through its delicate, translucent rice paper wrapper, you can see a mosaic of fresh ingredients packed tightly inside: the vibrant green of mint and lettuce, the bright pink of shrimp nestled against savory slices of tender European pork, and the comforting white of rice noodles. It’s not just food; it’s a little parcel of freshness, a work of art you can eat!

A Bite of History
Born from the sweltering heat of Southern Vietnam, Gỏi Cuốn is culinary genius designed for a tropical climate. It’s a dish built on balance and harmony. The coolness of the fresh vegetables and herbs (yin) perfectly complements the savory, protein-rich fillings (yang). It was never meant to be a heavy dish; it was meant to be a refreshing escape, a way to energize the body without weighing it down. It’s a tradition of simple, clean flavours that, when combined, create something truly extraordinary.
The Heart of the Roll: Why Quality Pork is Key
Inside that delicate wrapper lies a symphony of textures and tastes. You have the crispness of lettuce, the aromatic burst of fresh mint and cilantro, the soft chew of rice vermicelli, and the subtle sweetness of shrimp. But there’s one ingredient that grounds it all, providing a satisfying, savory depth: the pork.
This is where the story gets interesting. In a dish this simple and pure, every single ingredient must be amazing. There are no heavy sauces or complicated spices to hide behind. And this is precisely why European pork elevates a great Gỏi Cuốn into an unforgettable one.
So Good, So Fresh!
When you simply poach and chill high-quality European pork, you discover its true character. It’s incredibly tender, with a clean, pure flavour that doesn’t taste fatty or overwhelming. It provides a great savory counterpoint to the fresh herbs, without overpowering them. Because of the high standards in animal welfare and feed1, the meat has a natural sweetness and a succulent texture that remains soft even when cold. A tough, chewy piece of pork would ruin the delicate experience of a fresh roll, but the tenderness of European pork ensures every bite is just right!
It’s the kind of quality that allows for simplicity. You don’t need a complex marinade because the flavour is already there. You just need to let the ingredient shine.
The Taste of Summer
So, when you dip that roll into a zesty, sweet-and-sour nước chấm sauce and take your first bite, you experience it all at once: the coolness, the crunch, the herbs, and the deeply satisfying, tender pork. It’s the taste of summer, perfected. It’s a testament to the idea that sometimes, the most memorable meals are the simplest ones – as long as they’re made with incredible ingredients, of course!
Our delicious descriptions made you hungry? Then you have to try our recipes, which you can find right here!


