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European apples: a guarantee of quality

The European Union is one of the largest producers of apples in the world, and its fruits are valued for their high quality, safety, and exceptional taste. European apples are gaining recognition from consumers around the globe. See how apple cultivation looks in the EU and why you should choose them.

Excellent climatic conditions

Apple production in the EU is concentrated in countries with excellent climatic and soil conditions, such as Poland, Italy, France, and Spain. A moderate climate and fertile soils favor the growth of fruit trees, which translates into high quality and taste of the fruits. In 2022, the largest producer of apples in the EU was Poland, accounting for 34% of the Union’s total production, followed by Italy (18%) and France (14%)​ (European Commission)​​ (European Commission)​.

Traditional cultivation methods

European farmers combine centuries-old traditions with modern technologies to provide the best growing conditions for apple trees. Techniques such as tree pruning, which improves crown structure and sunlight exposure for the fruits, are applied in winter, allowing for better growth and yield control. The crops are carefully planned, and the soils are regularly tested for nutrients​ (European Commission)​.

Monitoring and quality control

Apple orchards in the EU undergo constant monitoring to ensure high quality and safety of the fruits. Farmers use modern monitoring systems that allow real-time tracking of crop conditions. This enables quick responses to any changes and threats, ensuring that the apples are free from contaminants and pests​ (Agriculture and rural development)​​ (European Commission)​.

Strict safety standards

The European Union has introduced a series of stringent regulations concerning food production aimed at protecting consumers. Farmers must adhere to hygiene standards at every stage of production, from planting trees to harvesting and storing the fruits. Products are regularly tested for quality, ensuring that the apples meet high standards​ (European Commission)​​ (European Commission)​.

Sustainable development

Farmers in the EU are obliged to employ sustainable farming practices that minimize environmental impact. They use modern technologies such as drip irrigation systems, which save water and improve fruit quality. The crops are cultivated with respect for biodiversity, promoting a healthy ecosystem​ (European Commission)​.

Exceptional taste and nutritional value

Thanks to excellent growing conditions and meticulous care, European apples are characterized by exceptional taste and rich nutritional content. They are a source of vitamins, minerals, and fiber, making them an excellent choice for the diet of your entire family. Their juiciness, crunchiness, and aroma make them beloved by consumers worldwide​ (European Commission)​​ (European Commission).

Choose European apples!

European apples guarantee high quality, safety, and exceptional taste. Thanks to carefully developed cultivation methods, stringent standards, and monitoring, EU apples are free from contaminants and rich in nutrients. By choosing European apples, you choose tradition, modernity, and environmental care. Try these exceptional fruits from the EU and discover their delicious taste.

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LEARN MORE ABOUT THE CAMPAIGN

Discover the “Taste Europe!” journey, a 3-year promotional and informational campaign that brings Europe’s fine flavors directly to you. Focused on beef and pork (fresh, chilled, frozen) as well as apples and their products in Japan, Vietnam and Singapore, we invite you to experience the unparalleled taste and quality that stem from Europe’s optimal conditions and steadfast commitment to animal welfare.

“Taste Europe!” highlights the EU’s cutting-edge food production practices, all adhering to the highest safety standards, such as HACCP, GMP, GHP, GAP, and ISO, ensuring your utmost confidence in our products. This campaign celebrates Europe’s culinary heritage, emphasizing our rigorous standards. It’s about presenting Europe’s premium offerings on the global stage and onto your plate, with a more nuanced and refined approach.