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Celebrate the Seasons with European Apples!

Is there a fruit that can bridge different seasons and cultures? Absolutely! It’s the apple! This well-known and beloved treat fits perfectly into many festive occasions in Asia – from traditional ones like the Mid-Autumn Festival to more modern celebrations like Christmas.

Join us on a journey full of inspiration! See how European apples can add flavour and charm to your celebrations!

A Taste of Tradition: Autumn Festivals in Asia 

Autumn in Asia is a time for many beautiful holidays, such as the Mid-Autumn Festival (also known as Lantern Festival, Tết Trung Thu, or Chuseok). It’s a time for family gatherings, admiring the full moon, and… delicious food! Fruits, including apples, often appear on the holiday tables.

Why apples? In many Asian cultures, the apple is a symbol of peace, harmony, and happiness. Its round shape also resembles the full moon, so important during autumn festivals… Juicy and crisp European apples can be a delicious addition to traditional dishes or inspire something new for this special time!

Modern Celebrations: European Apples for Christmas

Christmas, though originating elsewhere, is becoming increasingly popular in many Asian countries. It’s a time of joy, meeting loved ones, and of course – delicious food. And the apple, especially the red one, is one of the universal symbols of this holiday worldwide! It’s associated with warmth, gifts, and winter aromas like cinnamon or cloves.

How can you include European apples in your festive menu?

Here are a few ideas:

For the Main Course

Baked or caramelized apples are a great addition to roasted meats, like pork or beef. Their sweetness perfectly balances the dish’s flavour!

For a Sweet Finale 

Instead of complicated cakes, opt for simple desserts! Apples baked under a crumble, applesauce with warm spices, or simply sliced into wedges as a nice snack.

For Heart-Warming Drinks

 On cooler evenings, nothing warms you up like an aromatic drink based on apple juice with added cinnamon, cloves, or ginger. Delicious and non-alcoholic!

The Apple as a Gift and Decoration

In many Asian countries, gifting fruit is a beautiful way to show respect and offer good wishes. A high-quality, beautiful European apple is an elegant and tasty gift that is sure to bring joy.

Apples can also become a simple and natural decoration for the holiday table. Arranged in a bowl, incorporated into a centerpiece, or even used as a base for small candle holders – they will add charm and a lovely scent to any interior!

European Apples: A Taste for Every Occasion

As you can see, European apples are truly versatile fruits. Their taste, crispness, and beautiful appearance make them suitable for many different holidays and occasions – both traditional and entirely new ones.

We encourage you to experiment and include European apples in your own family celebrations. Whatever the occasion, they are sure to add flavour and joy!Want more inspiration? Visit our Taste Europe website, where you’ll find recipes and ideas for using European apples all year round!

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LEARN MORE ABOUT THE CAMPAIGN

Discover the “Taste Europe!” journey, a 3-year promotional and informational campaign that brings Europe’s fine flavors directly to you. Focused on beef and pork (fresh, chilled, frozen) as well as apples and their products in Japan, Vietnam and Singapore, we invite you to experience the unparalleled taste and quality that stem from Europe’s optimal conditions and steadfast commitment to animal welfare.

“Taste Europe!” highlights the EU’s cutting-edge food production practices, all adhering to the highest safety standards, such as HACCP, GMP, GHP, GAP, and ISO, ensuring your utmost confidence in our products. This campaign celebrates Europe’s culinary heritage, emphasizing our rigorous standards. It’s about presenting Europe’s premium offerings on the global stage and onto your plate, with a more nuanced and refined approach.