The New Year is a time for shared moments at the table, celebrating traditions, and discovering new flavors. Have you ever thought about how incorporating European beef into local dishes could elevate your New Year’s menu?
In Japan, Singapore, and Vietnam, New Year’s cuisine reflects the richness of culture, and European beef, with its exceptional quality, fits perfectly into these traditions. Discover how you can make your celebration even more special – read on!
Japan: Shōgatsu and a wealth of flavors
In Japan, the New Year, or Shōgatsu, is an opportunity to enjoy exceptional dishes such as osechi-ryōri or toshikoshi soba. Traditionally served in lacquered boxes, these dishes symbolize good fortune for the coming year! European beef can add a modern touch to these dishes without compromising their symbolism.
Idea: Thin slices of beef prepared tataki-style—lightly seared and marinated in soy sauce with mirin and ginger—can become an elegant addition to osechi-ryōri. The tender texture of the meat and its bold flavor pair beautifully with Japanese seasonings, highlighting the harmony between tradition and modernity1. Give it a try!
Singapore: celebrations filled with luxury
In Singapore, the New Year is a time for lavish parties and family gatherings. The culinary capital of this city-state impresses with its diversity of flavors and the growing popularity of premium dishes. European beef, renowned for its high quality, fits perfectly into this festive atmosphere.
Idea: For a New Year’s celebration, prepare aromatic steaks marinated in a blend of tamarind, lemongrass, and garlic. Served with a soy-lime sauce, they will become the highlight of the evening, delighting both lovers of classic flavors and fans of modern culinary trends. Singaporean gatherings will gain a touch of sophistication while staying true to local tastes2.
Vietnam: Tết and traditional flavors with a modern twist
The New Year in Vietnam, known as Tết, is celebrated according to the lunar calendar, which means it falls later than in Japan or Singapore—typically at the end of January or in February. However, there’s no reason not to start preparing early by experimenting with new flavors and combinations! Aromatic dishes made with European beef, such as bò kho, can be a great prelude to the New Year feast, helping to perfect the recipe for this special occasion and enjoying it during the lead-up to Tết.
Idea: Incorporate European beef as a premium ingredient in bò kho—Vietnamese beef stew. Slow-cooked beef pieces in a fragrant broth with lemongrass, star anise, and cinnamon create a deep, complex flavor. This dish will impress lovers of both traditional and modern cuisine, highlighting the uniqueness of the celebration3.
New Year traditions that connect the world
Every country has its unique approach to the New Year, and European beef can be a special element that highlights the diversity of these celebrations. From elegant dishes in Japan to modern gatherings in Singapore and aromatic Tết specialties in Vietnam, there’s inspiration for everyone to celebrate in grand style.
Let European beef accompany you in many special moments throughout 2025! 🎉
1 https://www.japan.travel/en/sg/story/new-year-food-traditions/
2 https://www.tablecheck.com/en/blog/new-year-food-and-drink-traditions-from-around-the-world/
