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The Strength of the European Natural Environment

Food quality depends on many factors, but its foundation lies in the natural conditions in which it is created. Europe offers an environment conducive to the production of agricultural products with specific physical and flavour characteristics, directly resulting from its geographical location. 

Temperate Climate and Apple Cultivation 

In Europe, the temperate climate and distinct seasons influence the vegetation cycle of plants. European apples ripen more slowly than in regions with constantly high temperatures. This extended process allows for the gradual building of the fruit’s juicy structure and the achievement of a balanced flavour profile. Additionally, daily temperature fluctuations – warm days and cool nights – help preserve the intensity and freshness of plant products.

Diverse Environment and Livestock Farming 

Access to vast green pastures and a diverse natural environment provides the backbone for cattle and pig farming. These conditions support breeding processes, which translate into the technical parameters of the raw material. As a result, European beef and pork are characterised by a consistent structure and a stable flavour profile, which is essential for further processing.

Summary 

The environmental conditions in which European food is produced give products their characteristic features. The specific climate ensures that fruit develops its character at the right pace, and products of animal origin gain qualities desired in international trade.

More information on agriculture and rural development in the EU:

https://commission.europa.eu/topics/agriculture-and-rural-development_en

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LEARN MORE ABOUT THE CAMPAIGN

Discover the “Taste Europe!” journey, a 3-year promotional and informational campaign that brings Europe’s fine flavors directly to you. Focused on beef and pork (fresh, chilled, frozen) as well as apples and their products in Japan, Vietnam and Singapore, we invite you to experience the unparalleled taste and quality that stem from Europe’s optimal conditions and steadfast commitment to animal welfare.

“Taste Europe!” highlights the EU’s cutting-edge food production practices, all adhering to the highest safety standards, such as HACCP, GMP, GHP, GAP, and ISO, ensuring your utmost confidence in our products. This campaign celebrates Europe’s culinary heritage, emphasizing our rigorous standards. It’s about presenting Europe’s premium offerings on the global stage and onto your plate, with a more nuanced and refined approach.