Ever savour a delicious meal made with European ingredients and wonder about the journey they took to get to you? It’s not magic that brings tasty and safe food to your plate. It’s the result of seamless teamwork! In Europe, we have a shared mission where everyone plays a vital role, all leading to one ultimate goal: your culinary delight.
Meet our dream team, dedicated to upholding the high standards of European food every single day!
Expert #1: The Farmer – The First Guardian of Quality
It all begins here, on the green fields and sustainable farms of Europe. Our farmer is more than just a grower; he is a fundamental player and the first guardian of quality. With passion and in line with precise European standards, he cares for the land, animal welfare, and high-quality feed. He knows that an excellent final product starts with an excellent beginning. When his job is done, he proudly passes the baton, delivering raw materials whose quality is the foundation for the rest of the team¹.
Expert #2: The Scientist – The Team’s Strategist
Now, the brain of the operation enters the field! The scientist, representing independent bodies like the European Food Safety Authority (EFSA), doesn’t wait for problems—he anticipates them. His role is to analyse and assess every potential risk based on hard data. Guided by research, he establishes the rules of the game, creating the scientific basis for safe limits and procedures. His work ensures that every regulation is based on evidence, not opinions, guaranteeing a solid foundation of safety².
Expert #3: The Quality Controller – The Meticulous Defender
The final, crucial player is the quality controller at the production plant. He is the last line of defence, ensuring that the rules set by the scientist are implemented with meticulous detail. With incredible precision, he monitors every stage of production—from receiving raw materials from the farmer, through the processing phase, right up to the final packaging. His watchful eye and advanced technological systems guarantee that nothing escapes their notice. He is the one who gives the final green light before the product begins its journey to Asia³!
Teamwork is the Key to Success!
Each of these experts is a master in their own field, but their true strength lies in their collaboration. The farmer, scientist, and quality controller constantly exchange information, creating an integrated “farm-to-fork” system. The farmer’s best practices make the controller’s job more effective. The scientist’s clear guidelines give confidence to the other two players. They all share one mission³!
And it is precisely this teamwork and shared responsibility that gives consumers in Asia peace of mind when they choose European food. They know that its excellent taste and safety are not a matter of chance, but the result of a deliberate strategy and the dedication of an entire team of experts.
1 https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:51999DC0719
2 https://www.efsa.europa.eu/pl/about/mission-values
3 https://food.ec.europa.eu/horizontal-topics/farm-fork-strategy_en
